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SEO Software: Pros and Cons

One of the common trends in a modern SEO is a tendency to avoid utilizing automated SEO solutions. It is even said that using automated tools can damage your SERPs. On the other side of the coin, search engine optimization is a field where the volume of tedious routine actions is really large. Performing all of it yourself is much more complex and is a real waste of time. So in this article we will split different SEO software into groups basing on its purpose and will try to decide which actions can be performed by hand indeed, and which ones are better to do automatically.

1) Content creation. There are hundreds of tools that present automatic synonymizing of any content. There are ones that even claim to create human-readable site content generated absolutely automatically. Obviously, until machines will learn to understand the sense of a text, they won’t be able to produce a more or less good automated content. That is why this task should be performed 99% manually for now. Hire a good copywriter and make a good, unique content for your site, instead of putting those money into some “advanced” tool that does this automatically.
2) achieving backlinks. This is the second vital SEO task, though somebody could name it the first. A quality link building requires you to examine many of possible linking partners and filtering only those sites that are strongly related to your one, with a quality content and a trust rank simultaneously. This operation can be automated a bit, since you don’t have to discover potential linking sites by hand. However, the final resolution still is upon you. It is you who should consider the quality of websites and measure their relevance to your niche. Finding link partners is merely 10% of a work. The rest is done manually.
3) Checking search engine positions. Basically, you want this to evaluate your efforts – whether you’re doing right, or your activity doesn’t fit the target. One of the most frequent mistakes with this task is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. In most cases you don’t need such a big depth. If your website isn’t listed within the first 20-30 ranks – nobody finds it anyway. So in a SEO practice it is better to limit web position checks with first 40-50 results. However, if there is a large amount of keywords to control, the process may still use up a large amount of time. And here is where the automation is really irreplacible! With an automated position checker you can save quite a few of hours comparing to what you would spend if did that by hand. However, you should stick with search engine friendly applications, to prevent possible problems with your IP being blocked by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite easily. However, true gems in that field are still achieved through a manual job.
5) Discovering keywords related to your business is another job that is easy to automate. And you are really cheating yourself if you think that you can handle without any of the automated tools over there. You can save a lot of time and lose virtually nothing. There are a lot of approaches to finding good keywords and many of them can be dug through automatically.

So, every SEO job needs its own approach on SEO software. Some tasks are automated easily as shown above, while others still require you to apply your hands and your brain.